Brand & Growth Executive
People don’t need more “connection.” They need contact with communities, culture, and each other.
I build brands that audiences feel part of, where relevance is not just a marketing strategy, but a response to what people are missing in modern life.
My work focuses on helping digitally native companies build relevance, grow their audience, and build long-term brand equity through content, community, and modern brand systems.
Previously SVP of Brand, Marketing & Content at Team Liquid and former brand leader at Hulu.
New Zealand-born. London trained. Los Angeles-based.
Cannes, Clio, and Esports Awards recognized work
Speaker at SXSW, GDC, and Esports Business Summit
Work featured in CNN, Hollywood Reporter, Adweek, Fast Company, and Business Insider
Former Deputy Editor, Campaign Brief UK & USA
Awards juror and published writer