https://www.josiebrown.me/huluculturelab daily 0.75 2021-04-26 https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619301192593-IGM3N8ZI2GB1UYW2TYXP/image-asset.jpeg Hulu Culture Lab - Women's History Month: Made By Her on Hulu One of my favorite annual campaigns at Hulu is ‘Made by Her’. Our team’s purpose here was to show just how much women in entertainment improve the overall diversity on our screens when they’re given the chance. This concept was put together in-house with Hulu’s creative studio ‘Greenhouse’. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619301192593-IGM3N8ZI2GB1UYW2TYXP/image-asset.jpeg Hulu Culture Lab - Women's History Month: Made By Her on Hulu One of my favorite annual campaigns at Hulu is ‘Made by Her’. Our team’s purpose here was to show just how much women in entertainment improve the overall diversity on our screens when they’re given the chance. This concept was put together in-house with Hulu’s creative studio ‘Greenhouse’. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619411799649-WX2S1U8RDNCEC7XXYWNS/image-asset.jpeg Hulu Culture Lab - YOUR ATTENTION PLEASE - the concert In partnership with MSG Entertainment, hosted by Craig Robinson and directed by Matthew Dillon Cohen, this first musical event celebrating Black History Month featured performances by five groundbreaking artists including 24kGoldn, Joy Oladokun, Kiana Ledé, Lil Yachty, and Swae Lee. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619310705152-VGNOEZBHWEYUW7XT01ZM/hulu-pridefest-CONTENT-2020.jpeg Hulu Culture Lab - Virtual PrideFest 2020 2020 really put Pride festivals on the back foot and reveling even further behind. Our brand wanted to provide the LGBTQ+ community and allies a safe way to attend festivities, watch exclusive performances and content. This site created by Active Theory won an FWA for its fun and bright design. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619306972729-VH7P63RBINN4UCXR07OP/image-asset.jpeg Hulu Culture Lab - Hulu + World Record Egg for Mental Health America One hot minute almost three years ago, a brown egg took over Kylie Jenner as the world record holder for the most followed account on instagram. Hulu seized the moment to crack and show the pressures of social media and raise awareness for Mental Health America. The campaign was delivered in partnership with our agency The Times. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619412501429-D6DFI09GIYLWRD7WUXCW/image-asset.png Hulu Culture Lab - https://www.hulu.com/one-small-action Some projects take all your conviction to pitch, make, and sell-through, over and over to make a reality. Our One Small Action campaign at Hulu is an evergreen campaign in the fight for racial justice and equality. We know it takes action of every kind to make lasting change, even if it is just the smallest of actions. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619311198051-GKX8DOFB3KZONR5J86N5/image-asset.jpeg Hulu Culture Lab - Women's History Month: Made By Her * Now Streaming on Hulu Made By Her campaign in 2021 going from stride to stride showing that being a ‘strong female lead’ is more than just a trope, but can and should be much more complex in today’s world. This campaign was delivered in partnership with our in-house creative team ‘Greenhouse’. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619307173822-9H1R0ZWKBQ0QP6KMA4UE/image-asset.jpeg Hulu Culture Lab - Find Your Voice: International Day of People with Disabilities * Hulu One of the first campaigns the Culture Lab ever brought to life was to create a dedicated collection in celebration of ‘international day of people with disabilities’ - this house promo was the third iteration of the campaign delivered in December 2020. This concept was put together in-house with Hulu’s creative studio ‘Greenhouse’. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619326015872-HYGUG7R62ORG7T6PK3XC/image-asset.jpeg Hulu Culture Lab - Be a Voter x Hulu Originals There was no doubt in our mind that we’d need to cut through at every level to ensure our subscribers were inspired to vote during 2020. We repurposed almost all Hulu Originals Key Art with one powerful and simple message: VOTE https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619326190557-71JR6DTZHK7EOEF2NWXL/image-asset.jpeg Hulu Culture Lab - Be a Voter x Wu Tang: An American Saga There was no doubt in our mind that we’d need to cut through at every level to ensure our subscribers were inspired to vote during 2020. We repurposed almost all Hulu Originals Key Art with one powerful and simple message: VOTE https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619326136813-KF62SR2C78MXL0JGH7BP/image-asset.jpeg Hulu Culture Lab - Be a Voter x Hulu There was no doubt in our mind that we’d need to cut through at every level to ensure our subscribers were inspired to vote during 2020. We repurposed almost all Hulu Originals Key Art with one powerful and simple message: VOTE https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619308462737-NWGAJ46UEVLT7LKU84FP/image-asset.jpeg Hulu Culture Lab - Find Your Voice: National Voter Registration Day * Hulu The 2020 General Elections were a busy time at Hulu, and ensuring we kept as bi-partisan as possible (despite my instincts) to get our subscribers energized to vote was a big objective for our ‘be a voter’ campaign with #rockthevote This concept was delivered in partnership with theSkimm https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619308548545-4SOVWU3PK1PXF8UKFM1M/image-asset.jpeg Hulu Culture Lab - Find Your Voice: Women's Equality Collection * Now Streaming on Hulu https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619300642305-UPJSXTQRTITI22O7BSNS/image.jpg Hulu Culture Lab - Shatter | Time to Have Hulu * Commercial https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619308850840-OL7VQUGN4TDIRF652NU9/image.jpg Hulu Culture Lab - Your Attention Please: Season 1, Episode 1 (Full Episode) * Hulu A branded content concept intended to widen the aperture of black excellence in the mainstream spotlight beyond musicians and pro athletes. Two seasons and a special episode for the 2020 elections that feature activists, artists, surfers, farmers, inventors, and poets. This concept was put together in-house with Hulu’s creative studio ‘Greenhouse’. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619301109255-M4BXN6A0LTVOC8RND29W/image-asset.jpeg Hulu Culture Lab - Women's Equality Monument Project - Teaser * Hulu In the US there is just one woman statue and monument for every ten monuments to men. Hulu set out to change that inequality in an ambitious public art project in Atlanta, Miami, and Los Angeles. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619412165452-LQ23JAD3U3K75PKNLVQK/image-asset.jpeg Hulu Culture Lab - AJ Mendez | The Latinx List * All Accents Welcome Each year Hulu celebrates Latinx Heritage Month and during 2020 we partnered with The Black List to identify 10 talented writers and create stories with them. This is their journey in their own heartfelt words, as interviewed by their loved ones. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619301459725-G3OLKDWZTHGHBQ5XT7YY/image-asset.jpeg Hulu Culture Lab - Defining Moments with OZY: Dominique Jackson (Full Episode) * A Hulu Original Documentary Originally a branded content concept for our ‘FIND YOUR VOICE’ brand platform, we developed this 8 episode show as a Hulu Original during 2020. The diverse cast from ‘Defining Moments’ talks first hand about their stories of resilience and what were their defining moments, to help our audiences find their own voices. Featured in the show are John Legend, Dominique Jackson, Jameela Jamil, Jason Collins, Sophia Chang, and Amy Purdy This concept was put together with our partners at Ozy Media https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619413064709-AZA8E814RS8OVA6YTNUA/image-asset.jpeg Hulu Culture Lab - Earth Day * 2019 We know our audience is concerned with climate change and with environmental issues. Showing up, and sharing stories that can impact change where it counts is something that is at the heart of our brand. https://www.josiebrown.me/lifestyle daily 0.75 2021-04-26 https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619304909306-BIQ23MAJDXZKFKENQ61E/image-asset.jpeg Portfolio: Lifestyle & Beauty - Unbanned Trailer :60 | Directed by Dexton Deboree I consulted with the Los York team in 2017-2018 as part of its executive leadership as the MD & Head of Business Development during that time the agency was the Air Jordan agency of record and developing this documentary about the legendary shoe. Later, as part of the Hulu brand team, I helped bring the film to the US market during the 2019 All-Star Weekend. This project was a true highlight to be involved with. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619304909306-BIQ23MAJDXZKFKENQ61E/image-asset.jpeg Portfolio: Lifestyle & Beauty - Unbanned Trailer :60 | Directed by Dexton Deboree I consulted with the Los York team in 2017-2018 as part of its executive leadership as the MD & Head of Business Development during that time the agency was the Air Jordan agency of record and developing this documentary about the legendary shoe. Later, as part of the Hulu brand team, I helped bring the film to the US market during the 2019 All-Star Weekend. This project was a true highlight to be involved with. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619302272074-7Q608PH2TWLUU1ZDJ0NG/image-asset.jpeg Portfolio: Lifestyle & Beauty - Revlon ft Olivia Wilde - Rockbarn "All In The Eyes" As the Board Account Director on Revlon from 2011-2012, I led the Global Revlon business between New York and London, creating 14 campaigns in as many months across the entire product portfolio. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619305485141-QDUOXN8OK8WFE72SXIF7/image-asset.jpeg Portfolio: Lifestyle & Beauty - KISSED BY AN ANGEL - PILSNER URQUELL in 2008-2010 I led Global Brand Creative for Pilsner Urquell (SABMiller) at The Bank, in London. This commercial was part of a 360 campaign in 2008 that aired in five markets including Italy, the UK, South Africa, Australia, and the Republic of Ireland. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619302130717-LSM69MC80BEBO7HOS5ZK/image-asset.jpeg Portfolio: Lifestyle & Beauty - Emma Stone Wears Super Lustrous Lipstick in Revlon Commercial As the Board Account Director on Revlon from 2011-2012, I led the Global Revlon business between New York and London, creating 14 campaigns in as many months across the entire product portfolio. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619306091862-K27EWX163HHYW5XROT4W/image-asset.jpeg Portfolio: Lifestyle & Beauty - Moet & Chandon - L'Ascenseur As the executive partner to the LVMH clients at Omelet during 2013-2015, my role was to launch the brand campaign for the Moet et Chandon Rose to a multicultural millennial audience. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619305201276-SMWGA3TH4D7MLG6WO3UZ/image-asset.jpeg Portfolio: Lifestyle & Beauty - Pilsner Urquell - Book of Legends in 2008-2010 I led Global Brand Creative for Pilsner Urquell (SABMiller) at The Bank, in London. This spot ran in 2009 and aired in several markets globally. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619302533672-73Q9UGXMOP4Q5KRI4N0V/image-asset.jpeg Portfolio: Lifestyle & Beauty - Revlon TV Commercial For Colorstay Eyeshadow Featuring Olivia Wilde As the Board Account Director on Revlon from 2011-2012, I led the Global Revlon business between New York and London, creating 14 campaigns in as many months across the entire product portfolio. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619301982918-4XUUCEKG47Q7WZPPCNAO/image-asset.jpeg Portfolio: Lifestyle & Beauty - Revlon TV Commercial For Super Lustrous Lipstick Featuring Emma Stone https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619323629326-Z41H6ZE3FAXUY8SWWYAM/image-asset.jpeg Portfolio: Lifestyle & Beauty - AT&T It Can Wait - Tim McGraw During 2013-2015 I was the senior executive leading the AT&T business at Omelet, we delivered several #itcanwait PSAs and managed the site where teens and their families could take the pledge to never text and drive. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619323761043-7VCG0YW9POO1LAHMGK89/image-asset.jpeg Portfolio: Lifestyle & Beauty - AT&T It Can Wait - Demi Lovato During 2013-2015 I was the senior executive leading the AT&T business at Omelet, we delivered several #itcanwait PSAs and managed the site where teens and their families could take the pledge to never text and drive. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619303481665-L7PI94A6XJ8GCQJIPX9Y/image-asset.jpeg Portfolio: Lifestyle & Beauty - Claudia Schiffer TV commercial for L'Oréal Paris Elvive Colour Protect I joined McCann Erickson in 2010-2011 as the Account Director for Haircare and Color Cosmetics and managed the British versioning for all print and TV advertising. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619303720873-R2TCPYZDTOEVE0JB4GDU/image-asset.jpeg Portfolio: Lifestyle & Beauty - L'Oréal Paris Infallible Brush TV ad with Laetitia Casta I joined McCann Erickson in 2010-2011 as the Account Director for Haircare and Color Cosmetics and managed the British versioning for all print and TV advertising. https://www.josiebrown.me/tech daily 0.75 2021-04-25 https://static1.squarespace.com/static/60848f60c958582450ef530b/t/6084f25b3fc0f866107cdd93/1619304583261/ Tech & Gaming https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619306197449-V0MLDM0H1HW16TC9ZF8M/image-asset.jpeg Tech & Gaming - #Pokemon20: Pokémon Super Bowl Commercial This spot is the full execution of a creative strategy and pitch led by my team at Omelet during 2015 ahead of Superbowl 50 (2016) this preceded the Pokemon Go phenomenon and launched Pokemon to a new generation of trainers. https://static1.squarespace.com/static/60848f60c958582450ef530b/6084a0659618be5fc2716f89/6084a087b155640b4c1958a4/1619304583261/ Tech & Gaming https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619306261341-FV3N4Y0Y30AM2TBDZGES/image-asset.jpeg Tech & Gaming - HITMAN - Choose Your Hit: May the worst Gary win. This campaign is the full execution of a creative strategy and pitch led by my team at Omelet to Square Enix during 2014. During that year we increased the agency’s gaming clients by 300%, delivering three creative campaigns for three separate gaming brands and delivering $4M in incremental revenue. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619306329766-I156GW5EBDT7YKIYAZB2/image-asset.jpeg Tech & Gaming - Samsung S3 - Jen Rubio During 2016 and under my leadership Zambezi beat out two other agencies to be appointed the brand culture Agency of Record. Once appointed we created a number of initiatives including the “Do Anything” project for side hustlers using the Samsung S3. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619306487085-6VKHMCAHIHIKKEW3Q56L/image-asset.jpeg Tech & Gaming - Samsung Galaxy Tab S3 Aaron Kai + Do Anything Project During 2016 and under my leadership Zambezi beat out two other agencies to be appointed the brand culture Agency of Record. Once appointed we created a number of initiatives including the “Do Anything” project for side hustlers using the Samsung S3. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619325356986-PWXTEE0CGMQTKX899YD4/image-asset.jpeg Tech & Gaming - RAINBOW SIX SIEGE Live Action Trailer (2015) Idris Elba This campaign is the full execution of a creative strategy and pitch led by my team at Omelet to Ubisoft during 2014. During that year we increased the agency’s gaming clients by 300%, delivering three creative campaigns for three separate gaming brands and delivering $4M in incremental revenue. https://www.josiebrown.me/hulubrand daily 0.75 2021-04-25 https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619307681994-YMOKF0BUJPNKSJ71ENE9/image-asset.jpeg Hulu Brand Marketing - Shatter | Time to Have Hulu * Commercial https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619307681994-YMOKF0BUJPNKSJ71ENE9/image-asset.jpeg Hulu Brand Marketing - Shatter | Time to Have Hulu * Commercial https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619308234279-8T0W1CJRPT0IDS46O6DZ/image-asset.jpeg Hulu Brand Marketing - DixonBaxi | This is One Hulu Developing a CX journey that stretches from marketing to product takes an enormous team and every part of the Hulu Brand, Product, and Greenhouse team was involved with our agency DixonBaxi. This video captures the mission for the work and reveals how ‘one Hulu’ principles will now live on in all upcoming brand and culture campaigns https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619312334598-YJ3V7JATIG106GTIIRMH/image-asset.jpeg Hulu Brand Marketing - Huluween: The Screamlands In celebration of Halloween every year we try to go bigger and better from the year before. 2020 was no exception, creating a virtual haunted fun-ride to let our users ‘scream it out’ after one hell of a year. Our team developed this in partnership with Greenhouse and Active Theory to create an award-winning site. Read more here https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619307833076-8FV5WGYM02RIVT20FD3C/image-asset.jpeg Hulu Brand Marketing - Hulu Has Whatever You're Feeling * Commercial Launched during the start of Covid with just a week to pull it off, the brand team set out to create a spot that didn’t include slow claps, the words “unprecedented times” or violins. But, instead delivered the notion that laughing is healing, and no matter what you may be experiencing during 2020, Hulu has the TV you feel like watching. This spot is one of the best performing campaigns the brand has ever delivered with a record achieving CPA and brand metric scores far exceeding even those of the beloved Hulu Has Live Sports campaign. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619307769952-OULPWD661XRX9HCGPRNX/image-asset.jpeg Hulu Brand Marketing - Hulu Has Whatever You're Feeling 2.0 * Commercial For the second part of the Hulu Has Whatever You’re Feeling campaign, we continued to play into the mixed emotions the summer of 2020 brought about. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619307987220-OEQONZ1CKDSBU76Q4B92/image-asset.jpeg Hulu Brand Marketing - Hulu Carol - Hulu Has Whatever You're Feeling The penultimate installment of the ‘Hulu Has’ campaigns this holiday cheer, was delivered during the last month of 2020 before the final Hulu Has Live Sports campaign feat. Dame Dolla. https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/1619307667543-P6KZAQXRGCPX6F97EL1I/image-asset.octet-stream Hulu Brand Marketing https://www.josiebrown.me/welcome daily 1.0 2024-06-17 https://www.josiebrown.me/aboutme daily 0.75 2024-06-17 https://images.squarespace-cdn.com/content/v1/60848f60c958582450ef530b/54fd7a72-61fa-4f13-9108-318fb3b6c6c5/Josie+Brown.jpg About https://www.josiebrown.me/sayhello daily 0.75 2021-04-25